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The event comes as Scentmatic rapidly expands its international footprint.
July 14, 2025
By: Lianna Albrizio
Associate Editor
Scentmatic, Inc., a leader in scent digitalization, introduced its AI-powered scent-to-language system, Kaorium, at the Thameen Fragrance new product launch event. The event took place from June 5 to 11, 2025, at Selfridges department store in London, UK. Global Expansion Europe leads the global fragrance market, with the UK projected to reach $2.82 billion by 2033. Recognizing this, Scentmatic says it’s rapidly expanding its international footprint. In May 2024, it established its over...
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